Speaking of Clover.

Digital Magazines: Bonnier Mag+ Prototype

Here’s a great way someone is translating the way we read magazines to a digital format. You can read the full story of this concept/prototype here.

Here are just a couple of quick thoughts/opinions:

- I love the UI (user interface) on this tablet. It seems well thought through, and beautifully animated.
- Although smooth and easy, they really aren’t “re-thinking” how we digest the information… It seems they are just attempting to translate the way we consume info in magazines to a digital format (much like the Kindle… See my post about this).
- There are some obvious design/formatting problems for the mass market.
- The magazine industry will need to turn into a programmer-driven/UI design world.
- I really hope that as the magazine world transitions into more of a digital medium, design, aesthetics and experience are still considered on equal footing as content. It will be easy for this world to move towards digital, and (due to the lack of programmers and UI designers) forget to maintain a high standard of design and usability.

Those are just a couple of my quick thoughts. If you want to read more, check out the Vimeo page… I especially like “Emir Shad’s” comment below. He says “browsing on this is almost a formal affair, and indeed on all readers including the internet.. browsing should be the opposite of formal, taking in small amounts and (at a) very very fast pace..” I tend to agree with Emir.

Nevertheless, the Mag+ is a beautiful concept.